DARE-GREATLY.COM | Art Director + Designer A platform for inspiration, Dare-Greatly.com is a responsive lifestyle site that embodies the innovative brand essence of Cadillac. Featuring both original and partner content, Dare-Greatly.com provides a beautiful space to discover the latest in design, entrepreneurship, culture, technology, and style.
SOCIAL MEDIA | Art Director + Designer With many high-profile partnerships, including Fashion Week and the Oscars, Cadillac's social media platforms require the perfect combination of precision planning and on-the-fly flexibility to provide engaging content for its hundreds of thousands of followers.
eCRM | Designer As lead designer on all eCRM communications for Cartier, it was important to maintain the luxurious, aspirational feel of the brand.
NYC GRAND OPENING | Art Director The completely digital campaign for the 59th Street Boutique Grand Opening included rich media banners, animated flash banners, and email. The campaign used architect-provided renderings to introduce the new boutique. Stylistically illustrated drawings gave this concept a clean, posh feel, reminiscent of fashion sketches, mid-century architecture and luxury design.
DIGITAL UNITS | Designer Cartier advertises on many fashion publications, blogs, and websites. It is important that their digital units remain as tasteful and elegant as their not only their own brand, but the publications they live on.
TAGLINE LOCKUP | Designer Tampax needed a visual representation of their tagline that signaled "girl power" in 2015. Bold, lowercase italics give a feminine and sophisticated, editorial feel, while Neutraface in all caps shows a modern power and confidence. The design needed to facilitate multiple languages across multiple platforms.
LOGO TREATMENT | Designer
Nescafé Clasico's "Go Bold!" campaign needed a logo lockup that communicated the lively, vibrant, and energetic spirit of soccer fans around the globe. The final logo combined playful, soccer-related type with the clean, modern lines of the Nescafé Clasico logo.
DAWN SAVES WILDLIFE | Designer The Dawn Saves Wildlife "Thanks a Million" social campaign asked social media fans of the brand to send e-cards to volunteers who help rescue and rehabilitate hundreds of marine animals each year. The messages would be broadcast to out-of-home stations across the country and on social media platforms.
Edmunds.com, an online resource for auto information, takes the haggling out of purchasing a car with Edmunds PricePromise. To highlight how absurd the practice is, we asked unassuming customers to haggle for everyday prices. The spot was picked up on Adweek, AdAge, and other major online publications.
MOBILE WEBSITE | Art Director/Designer Osphena needed a mobile web experience that condensed its vast educational website into the palm of your hand. The site fully utilizes the brand's vibrant color scheme while full-color photography, infographics and videos keep users engaged.
PRINT | Art Director As lead designer on Osphena's inaugural print campaign, the greatest challenge was to create an eye-catching, memorable spread that would put the previously unknown brand on the map. With strategic use of bold typography and beautiful photography, Osphena's print went on to become one of the most successful pharmaceutical campaigns of 2013, winning Gold for Best Print Advertisement at the DTC National Advertising Awards.
TV | Graphic Designer Concepting and story-boarding older women owning their post-menopausal sexuality for TV was a unique experience. Through use of engaging language and beautiful videography, the spot is both intriguing and memorable.
Inspired by the quote "It's very dear to me, the issue of gay marriage. Or as I like to call it: marriage. You know, because I had lunch this afternoon, not “gay lunch”. I parked my car; I didn't “gay park” it." by Liz Feldman.
These book cover designs all feature rugged, worn imagery with an earthy, muted color scheme to reflect the themes of the Dust Bowl and Great Depression. Large, looming letters speak to the overarching political and social criticisms of each novel.